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Online workshop activity

Designing Communications that Cut Through.

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Sort the heuristics

Swipe each card into the category you think it belongs to.

← VISUAL Rules for how a message looks and directs attention.
BEHAVIOURAL → Principles that help make a message relevant, easy to act on, and more likely to influence behaviour.
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Next: prioritise

Now weigh up what matters.

Important

How much does this influence whether the communication works?

Practical

How easy is this to apply when creating everyday communications?

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Round 1 of 4

Which matter most?

Visual heuristics 0 / 3 selected
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You're done.

Your choices have been added to the group results.

Look at the main screen to see what the group prioritised.

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Facilitator view

What does the group prioritise?

Completed participants: 0  · 

Importance × Practicality

Position shows how often the group rated it as Important and Practical. Bubble size shows how often it was picked overall.

Priority heuristics Important, harder to apply Easy wins Lower priority Importance Practicality

Participant link: this page without ?mode=facilitator